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[/two_third] [hr]UX/UI professional with extensive experience in web, mobile, smart devices, SEO, social media, digital marketing, software interface design/development and strategy/management. Responsible for the delivery of the UX/UI design of several high profile, big brand customer facing web-based portals, mobile solutions and data-driven enterprise software applications for a variety of customers in industries such as finance, telecom, technology, biosciences, pharmaceuticals, and manufacturing. Past clients include Royal Bank of Canada, Rogers, BMW, Vodafone, Motorola, Reckitt Benckiser, Unilever, P&G, Air France, Johnson & Johnson, Pfizer, GlaxoSmithKline, and the London School of Economics.
Summary of Qualifications
Professional Summary:- Over 25 years of commercial design experience (corporate and agency)
- Proficient in object oriented analysis, data visualization and design methodologies
- Quick creative thinker who thrives in a fast paced, ever changing environment
- User Experience Design (UXD) and Interaction Design (IxD) specialist
- User Interface and Visual Design expert (ID/VD)
- Integrated design solution approach: From data analysis and user/market research to experience design, usability testing and user interface (UI)/visual design (VD)
- Comprehensive understanding of UX/UI design for different platforms (Desktop, Mobile, Tablet and Smart Devices), including usability, compatibility, advantages and limitations
- Advanced knowledge of web analytics services, SEO and Digital Marketing
- Multiple-project initiation, planning and execution
- Creative while working within project constraints
- Attention to detail, highly organized and deadline driven
- Proven track record of delivering effective creative design results
- Successful team leader, independent, self-motivated and a team player with very strong computer skills
Skills & Expertise
Digital Strategy Information Architecture (IA) User centered design (UCD) Interaction Design (IxD) User Experience Design (UXD) Wireframes Axure RP User Flows Interactive Prototyping UX Heuristic Data Analytics Data Engineering Data Visualization Presentations Mockups Usability Testing User Research User Interface Design (UID) Visual Design (VD) Sketch App Figma Adobe XD Zeplin IO InVision Accessibility WCAG Adobe Experience Cloud Scrum Agile Content Management systems (CMS) Html5 Css3 Javascript Jquery Angularjs Jira Rally Software Digital Marketing Graphic Design Adobe Creative Suite Photography Photo Editing Video Editing Motion Graphics [hr top]Experience
Senior UX/UI Architect/Consultant
Royal Bank of Canada
May 2013 – Present
- Managing all phases of user experience architecture including user/domain analysis, process flows, wireframes design specifications, usability planning/ testing, visual design specifications and interactive prototyping
- Providing UX design strategy and direction for multiple web-based portals, mobile solutions and data-driven enterprise software applications
- Apply user-centered design principles and techniques to optimize the client experience for new and existing RBC client facing digital products and features
- Working closely with business analysts, business sponsors, project managers and IT teams to obtain and understand business requirements.
- Managing and creating the design of UX/UI specifications, by applying client research, design standards, industry best practices, taking into account strategic business objectives, user needs, and systems constraints
- Collect and analyze user behaviour by planning, executing, and reporting on various research and testing methods (ethnographic studies, card sorting, usability testing, A/B testing, surveys)
- Leading the design review sessions with project teams, acquiring consensus and getting approvals on designs and documentation.
- Ensuring consistency and design standards while working within systems constraints
- Planning and conducting usability testing sessions and report on findings
- Contributing to business and user acceptance testing (BAT & UAT)
- Applying research, competitive intelligence and industry best practices
- Contributing to the continuous improvement of efficient & effective usability methods and tools.
Senior UX/UI Architect/Consultant
AJB Software Design Inc
October 2012 – May 2013
- Leading the UX/UI design and development of a web-based front-end framework for the company’s next generation customer facing SAAS platform. (.NET, C#, MS SQL, HTML5BP, Javascript, MVC, jQuery and Twitter Bootstrap
- Overseeing all aspects of online user experience including information architecture, content integration, cross-media UI development, cross-browser compatibility, user testing, execution of sales/marketing strategies and analytics
- Performing user research about how to create data visualization products that meets users’ needs. The research outcome was designing a guided experience that helps the business user get to their business answers as quickly as possible, and a flexible work flow that supports analytics experts and novices alike
- Working closely with marketing, corporate stakeholder and project managers to facilitate project requirements
- Creating and developing all framework wireframes, prototypes, and final mock-ups
- Responsibility for integrity of design and content throughout development cycle
- Development of the framework UI/UX design guidelines and created detailed functional specs to help both design and development teams
- Developing KPIs and conducting internal audits to measure and assure adherence to established UI/UX standards
- Providing technical leadership in the development of the Usability strategy
- Developing and executing usability testing and validation strategy
- Performing framework audits by assessing site’s objectives and intended audience
- Identifying framework’s strengths and weaknesses, opportunities, and threats
Senior UX/UI Architect/Consultant
Rogers Communications Inc.
June 2010 – August 2012
- Leading user experience, interactive design and UI development teams to build the online user experiences for a complex, client facing web-based self-serve portal for Rogers Telecom (J2EE, Oracle, WebLogic, WebCenter and Interwoven Teamsite ECM)
- Development of the portal’s UI/UX design guidelines
- Defining usability and accessibility requirements in collaboration with end-user groups
- Developing and executing accessibility testing and validation strategy
- Worked on the requirements specs to create positive scenarios, while thinking beyond the requirements specs
- Built knowledge repository of integration artifacts
- Ensured strategic alignment across project teams and their tactical implementations
- Building the social media marketing strategy for the site’s product pages
- Creating a detailed report showing where the site falls short of best practice and provide jargon-free and actionable site optimization recommendations
- Dissemination of new corporate creative strategies to direct reports and approval of executed pieces
- Responsible for mentoring and leading assigned staff, and available to critique their work to maintain consistent quality
- Creation through leadership style of an excellent work environment that encourages hard work, trust, learning, sharing and support
Senior UI/UX Specialist/Consultant
Genesis Worldwide Inc.
November 2007 – June 2010
- Leading the interaction design and web development teams to build the web strategy for n-tier enterprise level ERP/B2B web applications
- Creating and developing wireframes, prototypes and functional interactive HTML mock-ups for Genesis’ web applications suite
- Planning and conducting user tests by designing scripts and scenarios, identifying and recruiting people to take part in the test, preparing the testing lab, and overseeing the actual test
- Developing an online multimedia platform to serve as a knowledge transfer DB for B2B clients training purposes
- Managing e-marketing campaigns (Facebook, Twitter, LinkedIn, Youtube, Email and Google Adwords ) to increase lead traffic through the website, including keyword analysis and creating keyword lists
- Functioning as a webmaster to enhance search engine optimization techniques
- Analyzing internet traffic and generating reports that would improve online results and increase lead conversions
- Facilitating research into non-paid search engine and directory listing
- Managed staff, keeping the team intact and motivated to produce high quality work
- Reporting the measured results from internet based campaigns through implementation of software tracking mechanisms
- Evaluating the projected costs for new campaigns or required tools and the estimated timeline in comparison to outlined marketing plans
Digital Design Manager / UX Specialist
Dura Micro Inc.
August 2006 – November 2007
- Primarily responsible for the design, development, and management of two web sites, including an online store and corporate portal
- Overseeing the pre-planning of websites by producing wire-frames, incorporating the UX/UI design standards and business needs of stakeholders, seeking approvals and then executing projects
- Successfully built and managed interaction design team and remotely supervised web development team
- Establishing, documenting and training personnel on UX standards and processes (rules and guidelines) for the execution of web projects, and the effective use of branding and integration in the “look and feel” of Websites
- Supervised the development of GUIs for software products including, interaction design, illustrations, graphics, icons etc.
- Reviewing weekly web reports/analysis, and discussing appropriate search engine responses
Art Director/Consultant – Roma Moulding Inc.
Roma Moulding
May 2004 – August 2006
- Redesigning the entire user experience for Roma Moulding B2B corporate portal, creating significant improvement by creating a UI/UX standards that can be consistently used and applied for all corporate web/software applications
- Liaised with editorial staff to develop a new strategy; conceptualized an identity, designed to target new audience; developed branding guidelines; managed UI design staff and collaborated with technical staff for implementation
- Trained, supervised and provided art direction for assigned staff
Owner + Creative and Art Director
Innovations Digital Marketing & Advertising
May 2004 – August 2006
- Managing and maintaining the whole design/marketing strategy of corporate portals, digital applications for international clients including BMW, Vodafone, Unilever, P&G, Reckitt Benckiser, Clorox, and the London School of Economic
- Developing interactive digital solutions/applications for global pharmaceuticals such as GlaxoSmithKline, Bristol-Myers Squibb and Novartis
Education
Ain Shams University
B.Sc. Honours, Computers and Systems Engineering1992 – 1997
[hr top]Licenses and Certifications
Nielsen Norman Group
UX Master Certification (UXMC) recognizes practitioners whose extensive training achievement covers a broad range of topics. Expert-level practitioners seeking to differentiate their skills can do so by completing this advanced UX Certification.2014 – Present
IBM Technology Institute
Certification, E-Commerce and Internet Marketing Specialist2002 – Present
CIW
Web-Technology Certification – Certified Internet Web Professional2000 – Present
[hr top]Awards & Recognition
AUC American University in Cairo
2001
Winner of American University Annual Design Award- Best Identity design – Checkmate Studios
- Best Corporate Profile Design – Checkmate Studio